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  • Writer's pictureJimmy Rex

Invest In Yourself

I have become very comfortable being uncomfortable the past several years, and it now takes something extreme to get me out of my comfort zone. I’ve traveled to over 20 foreign countries by myself, I’ve run with the bulls, and swam with 15-foot sharks without a cage. I’ve gone undercover and helped rescue kids being sex trafficked, and I’ve taken stages with over 4,000 people in the crowd. I love feeling uncomfortable because I know that is the feeling when I am growing.

Last weekend I experienced something that I hadn’t in probably a decade; being uncomfortable in a social setting just meeting people. I’m going to go over this in this blog because I learned so much about myself. But first, I want to talk about something else, and that is investing in ourselves.

Several times per month, another real estate agent or somebody that follows me on social media will reach out to me and ask if they can take me to lunch or jump on a call to discuss what they can do to improve their lives and their business. I love helping and so I used to take the time on almost every call. But what I noticed was a pattern, and I realized that I wasn’t helping these people because I wasn’t making them do the number one thing that is required to change- Commit.

“Are you interested or are you committed?” This is the question that John Assaraf talked about on my podcast a couple of weeks ago. This is the question his first mentor asked him when he was just 19 years old. John told him he was committed and so the mentor told John to move to Toronto immediately. When he hesitated, the mentor asked again, “Are you interested or are you committed?” After that, he told him to get his real estate license right away. When John told him he had no money, the mentor said, “are you interested or are you committed?” John found a way to come up with the money. Within five years, he ran the biggest real estate company in the state of Indiana.


I have done a disservice to a lot of the people that have reached out to me because I made it too easy for them to get access. I didn’t make them work for the appointment and so my advice went in one ear and out another. They didn’t value the life-changing information I shared with them. I remember one lunch where I spent 45 minutes explaining a successful investing strategy. As I was leaving, the kid asked me about one last investment he was going to do and it went against all the advice I had just spent 45 minutes giving him. Frustrated would be an understatement.

The truth is radical change requires doing radical things. When I was six months into the real estate industry, I had only sold 4-5 homes and I wasn’t even sure I was going to keep doing it. Then I went to a seminar and three days later, I had spent $12,000 on a year-long coaching program that, in the end, changed my entire life. By the end of that year, I had closed 60 homes and never looked back.

I have a real estate mastermind that I am currently selling to agents all over the country who already follow me or have purchased my book “The Next Wave of Influence in Real Estate.” Every single day agents will tell me that they bought the book or signed up for my 60-day challenge and they speak of how excited they are to change their business. I invite them to the Mastermind, explain that I am going to take an hour per week for 12 weeks and share everything I do to be one of the top producing agents in North America. It’s a Mastermind I sell for $997. (Link To Mastermind) About 1/12 of an average commission for a realtor. Dozens have already signed up, but 100’s pass up the chance to make radical changes in their business because they either don’t want to get uncomfortable or because of the price.

So now I go back to last weekend when I was completely uncomfortable at the Mastermind that I purchased. Why was I uncomfortable when I usually thrive in those situations? Because I paid $100,000 to be in this Mastermind. I didn’t accidentally type too many zeros on that... I paid $100k to join this elite group of 100 individuals that are changing the world. Look up the 100 Million Mastermind.

Apart from knowing that by joining a group like this, I would grow more through the associations and friendships than I ever could without them. I also knew that if I did something this extreme, it would force me to level up big time to be in this group. I knew that the knowledge and information I would receive from the best digital marketers, social media influencers, and marketers of our life would forever change my life and then the lives of all the people around me.

I am learning video content from Prince EA, one of the most loving humans on the planet who has had his videos viewed over 2 billion times.

I am learning sales skills from Jordan Belfort, the wolf of wall street. And digital marketing from Neil Patel, the go-to person on digital marketing for the biggest companies in the world.

I belonged in the room and I like to think I bring a lot to the Mastermind. But I had to face the reality of the situation and it caused me to look inward and truly ask myself why I was there and what I could do to bring value to those in the group. I grew more in that one weekend then I could have in 10 years trying to learn those things by playing it safe.

What are you doing in your world to grow and change? What are you doing to level up? I’m so grateful to the 24-year old boy that threw his hat over the fence and signed up for that first coaching program all those years ago and to the 33-year old that wrote that check to Operation Underground Railroad and started down the path that would allow me to be a part of that amazing organization. What many don’t know is that when I wrote that check, it came out of my emergency fund account. I couldn’t afford to do it, yet somehow I knew I couldn’t afford not to! It was the best decision I ever made.

I’m so grateful that I have paid for over $500,000 worth of self-development, coaching, and masterminds over the years to become the person I am striving to be every day. The world conspires in our favor when we show her that we are serious about changing our lives. I was at a Tony Robbins event a few years ago and he said a lot of people come up to him and say, “I want to be like you, Tony! I want my life to be like yours!” and he always responds, “You can’t just be me. I built this Mother Fu**er!”

This isn’t a pitch to join my Mastermind. 90% of my audience isn’t even realtors and my Mastermind is only for real estate agents. But what are you doing to level up? What are you doing to get proximity to greatness? What are you doing to make yourself uncomfortable and force yourself to grow? To build yourself into the person you want to be, just like Tony Robbins.

“Radical change requires radical changes!” As my good friend Bill Pipes always says, “aren’t you sick and tired of being sick and tired? Well, do something about it!”

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